Let’s face it: inflation is tough. Each consumer purchase is getting a new level of scrutiny, and that’s translating to difficult budgeting decisions for brands.

Despite those challenges, there are pockets of opportunity for businesses to succeed in this environment. The key to finding those areas is using data to understand what inflation looks like across different populations. Inflation is not impacting all of your customers in the same way, meaning the product, messaging, and loyalty strategies you use to address inflation can’t be uniform, either.

Written in partnership with Salesforce, this report digs into inflation data across communities and generations, adds context to recent behavioral trends, and provides strategic guidance for 2023 planning.